Bill Bennett President

Bill brings a wealth of music industry experience along with a broad business background to his role as President at Sweet Relief. Over the past 20 years Bill has taken on leadership positions as a manager, executive and entrepreneur in Entertainment Retail, Venue Operations (Fox Theatre – Boulder, CO.), Artist’s Management (Solis Liberi & Secret Chief Management) and Event Promotion. These past endeavors have allowed Bill to work effectively with various entertainment industry partners Sweet Relief has recently developed. Bill’s many close relationships with musicians affords him great understanding and compassion with those reaching out for assistance.

As Sweet Relief’s financial steward, Bill is able to reach into his many years of experience as an Executive with SRG, a large national hospitality corporation. Specializing in Franchise Development and Regional Management, Bill obtained broad skills in finance, accounting, human resources, marketing and bottom line results.

A lifelong participation in charity and goodwill endeavors may be Bill’s most important aspect as a leader at Sweet Relief. Bill has taken on commitments as a youth mentor, participated on numerous hospital panels and volunteered for national charities. Bill also acts as an advisor and advocate for many other entertainment based charities and charities at large.


Rob Max Executive Director

Rob has been a creative and energetic force in both the music and financial world for over 25 years. Rob’s business career began working in commercial real estate, focusing on environmentally sensitive property. His company, ASC was a leader in fulfilling ECRA (Environmental Clean-Up Responsibility Act) mandates in sale and lease transactions. These stringent guidelines that began in New Jersey in the mid 80’s would set the precedent for environmental oversight on a national level. Rob’s business career also included a decade in Risk Management in both New York and California. Rob’s performed key roles as a Vice President and Director at national corporate entities InsureCast, Berthelon Rowland Corp. and Preferred Concepts LLC. Rob’s eight years executive directing of a start-up internet financial division on Wall Street, NYC, resulted in revenue growth of 50 million dollars annually. This career experience brought him great knowledge in the fields of health, medical, property and liability insurance. This knowledge has proven to be a tremendous asset for Sweet Relief’s Constituency in matters of medical treatment and insurance costs.

Rob took a hiatus for several years from his business career in the late 1980’s to pursue his passion for music. Rob was a member of two regionally successful bands in NYC, most notably with Crazy Fingers- a house band at the ground breaking jam band club- The Wetlands Preserve. Rob went on to work in the record and entertainment industries including roles in management, promoting, booking and sound engineer.

A long history of Charity participation began for Rob as President of Alpha Phi Omega, a national service fraternity, and volunteering with The Big Brother Program. Rob has continued work with several hospital panels and volunteer roles at Summit Hospital & St Barnabas Hospital in NJ and South Coast Medical Center & Hoag Hospital in Southern California.

Rob’s two young sons, Tyler & Billy are music fanatics and that makes their dad extremely happy.  Rob roots passionately for the Terrapins of his beloved Alma Mater, The University of Maryland.


Aric Steinberg Executive Vice President of Development & Artist Relations

Aric’s past experience in the music industry included working with entertainment and venue acquisition in the Los Angeles and Orange County areas.

As an Operating Partner with Brick Oven Restaurants, Aric opened and operated four locations in Southern California. At each location he was able to reach out to the local communities and create partnerships and sponsorships with the populace. Numerous GM positions at top restaurants and music venues allowed Aric to create special events, local benefits for charities, and several charitable sponsorships.

Aric’s experience with major hospitality corporations included spearheading new venue openings in Los Angeles, Orange County, Las Vegas and Arizona. Within his professional and personal life, Aric has been able to create strong ties with the communities and participate in civic-minded activities.

Aric studied Creative Writing while attending Antioch University, has worked closely with one of the top fundraising consultants in the nation, and has completed the rigorous grant writing program at the prestigious Grantsmanship Center in Los Angeles. His passion for music, his dedication to helping people and his history of leadership and charitable contributions make him a perfect fit to lead the Sweet Relief development team.


Matthew Leone Artist & Global Ambassador


Matthew is a Global Ambassador for Sweet Relief and co-founder, bassist, and creative and administrative leader of Madina Lake (Roadrunner Records 2005-20013). Having achieved a modicum of success in several territories enabled the band to tour the world for 8 years in support of 3 major label LPs and 2 EPs.
Madina Lake earned such nods as “Best International Newcomer” by Kerrang! readers and support slots for Linking Park, Taking Back Sunday, My Chemical Romance and more. Madina Lake performed the main stages of Download Fest, Reading and Leeds, in England, Rockam Ring Rockam Park in Germany, SummerSonic in Japan, Soundwave in Australia and Warped Tour in America.
Prior to this, Matthew’s enterprising spirit, business acuity and penchant to win at all costs has prevailed in many incarnations of the music business. At age 21, Matthew co-founded independent label, “4 Alarm Records,” releasing albums by Frogs, Chainsaw Kittens and Pinehurst Kids, earning them 2 consecutive sold out SXSW showcases.
When their distributer went out of business and the cash flow stopped, Matthew and twin brother and bandmate Nathan decided to compete on NBC’s Twin’s Edition Fear Factor to win the money to make a demo for their band. $50k in prize money and their band was signed to Roadrunner a year later. What’s more compelling, perhaps, is how Matthew came to devote his life to Sweet Relief Musicians Fund.
In 2010, while on break from touring, Matthew was put into a coma after rescuing a woman being beaten by her husband on the streets of Chicago. Sweet Relief and the international music community came to his rescue. Lifelong idols Smashing Pumpkins performed a benefit show at Metro in hometown Chicago, while Governor Patrick Quinn declared, July 27th. “Matthew Leone Day” in Illinois.
Throughout the multiple brain surgeries and a year of physical rehabilitation, Sweet Relief was there. Matthew decided in that moment that he would devote the rest of his life this organization.

Brittani Escobedo Program Manager

Tatiana Clay Development Assistant







Mark Hauber Outreach San Francisco (Volunteer)

Todd Nakamine Press Consultant (Volunteer)

Carlos Amador Outreach Austin (Volunteer)

Josh Sonnenberg Outreach Denver (Volunteer)

Tracey Newman Outreach Boston (Volunteer)


Sweet Relief Super Interns & Volunteers We could not do this without them.

Davey Ferchow, Shannon Mayers, Melissa Kim, Reem Haddad, Jessica Massey,
Rob “DjWitz” Abramowitz, Victoria Lanclos, Poelene Silla, Jenifer Tirre,
Devon Sullivan,  Carina Wong,  Zango Vu, Amanda Lopin, Joanie Kwong , June Miranda,  Celeste Jimenez, Ken Nhu, Megan Patterson

Sweet Relief Staff , Supporters & Friend’s Photos – Enjoy ’em.

Jackson Browne with Bill & Rob at Richie Hayward Benefit

EODM’s Jesse Hughes & Brian O’Connor helping out the cause

The awesome Mickey Dolenz & Sweet Relief’s Tony Small

John Doe with Sweet Relief at Coachella

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