Sweet Relief Staff

Bill Bennett President

Bill brings a wealth of music industry experience along with a broad business background to his role as President at Sweet Relief. Over the past 20 years Bill has taken on leadership positions as a manager, executive and entrepreneur in Entertainment Retail, Venue Operations (Fox Theatre – Boulder, CO.), Artist’s Management (Solis Liberi & Secret Chief Management) and Event Promotion. These past endeavors have allowed Bill to work effectively with various entertainment industry partners Sweet Relief has recently developed. Bill’s many close relationships with musicians affords him great understanding and compassion with those reaching out for assistance.

As Sweet Relief’s financial steward, Bill is able to reach into his many years of experience as an Executive with SRG, a large national hospitality corporation. Specializing in Franchise Development and Regional Management, Bill obtained broad skills in finance, accounting, human resources, marketing and bottom line results.

A lifelong participation in charity and goodwill endeavors may be Bill’s most important aspect as a leader at Sweet Relief. Bill has taken on commitments as a youth mentor, participated on numerous hospital panels and volunteered for national charities. Bill also acts as an advisor and advocate for many other entertainment based charities and charities at large.


Aric Steinberg Executive Vice President of Development & Artist Relations

Aric’s past experience in the music industry included working with entertainment and venue acquisition in the Los Angeles and Orange County areas.

As an Operating Partner with Brick Oven Restaurants, Aric opened and operated four locations in Southern California. At each location he was able to reach out to the local communities and create partnerships and sponsorships with the populace. Numerous GM positions at top restaurants and music venues allowed Aric to create special events, local benefits for charities, and several charitable sponsorships.

Aric’s experience with major hospitality corporations included spearheading new venue openings in Los Angeles, Orange County, Las Vegas and Arizona. Within his professional and personal life, Aric has been able to create strong ties with the communities and participate in civic-minded activities.

Aric studied Creative Writing while attending Antioch University, has worked closely with one of the top fundraising consultants in the nation, and has completed the rigorous grant writing program at the prestigious Grantsmanship Center in Los Angeles. His passion for music, his dedication to helping people and his history of leadership and charitable contributions make him a perfect fit to lead the Sweet Relief development team.

 Brittani Escobedo Program Manager

As Program Manager, Brittani works directly with the musicians and music-industry professionals that Sweet Relief aims to help. Her devotion and knowledge of music started at an early age, and is what initially sparked her interest in working for Sweet Relief. Over time that passion transcended into the intense desire to aid suffering artists in need. She has since dedicated her work to providing assistance to these artists by listening to their stories, working with them daily to offer guidance and support, as well as collaborating with other professionals to help them in the greatest possible capacity.


Tatiana Clay Development & Social Media

Tatiana has been working closely with Aric in the development department for 4 years. Recently, she’s taken on additional roles with the Sweet Relief team. As well as her development and fundraising duties, she will focus her time on growing the Street-Team, taking over social media platforms, and motivating the public to engage with Sweet Relief. She is eager to share her passion and excitement about helping musicians, and to further educate people about opportunities to get involved, upcoming events, and music news close to our hearts. 



Chey Gomez Development Assistant 

Cheyenne, otherwise known as Chey (Sh-ay), started as an intern with Sweet Relief in January of 2017. She is a graduating senior at Cal State University, Fullerton, yet she still managed to devote substantial time and energy to our cause at events and in the office. Her willingness to learn, as well as her love for music and passion for helping others, gave us all the reasons we needed to bring her onto our staff as our newest Development Assistant.



Mark Hauber Outreach San Francisco (Volunteer)

Josh Sonnenberg Outreach Denver (Volunteer)

Tracey Newman Outreach Boston (Volunteer)


Sweet Relief Super Interns & Volunteers We could not do this without them.

Davey Ferchow, Shannon Mayers, Melissa Kim, Reem Haddad, Jessica Massey,
Rob “DjWitz” Abramowitz, Victoria Lanclos, Poelene Silla, Jenifer Tirre,
Devon Sullivan,  Carina Wong,  Zango Vu, Amanda Lopin, Joanie Kwong , June Miranda,  Celeste Jimenez, Ken Nhu, Megan Patterson, Cameron Doan, Storm Dye, Cameron Korta, Corey Glockner

Sweet Relief Staff , Supporters & Friend’s Photos – Enjoy ’em.

Jackson Browne with Bill & Rob at Richie Hayward Benefit

EODM’s Jesse Hughes & Brian O’Connor helping out the cause

The awesome Mickey Dolenz & Sweet Relief’s Tony Small







John Doe with Sweet Relief at Coachella












In memory of Rob Max  Executive Director 2008-2017

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